Unethical business practices in marketing
In 1987 V. Rama Linga Raju Started Satyam computers with his brother in law. It was one of the fastest growing IT Company in India. The Company was on a good growth track. But the other side rate of properties were increasing so Raju started to buying properties. Maytas Infrastructures which was started by Raju in 1998 and Maytas properties by using these companies’ documents and family members documents and with Raju’s own documents Raju bought a lot of properties. When Raju found that he need more money he stared to manipulate the financial statement of Satyam Computers for example if company is getting profit of 60 crore he was showing that profit 600 crore, by doing this manipulation he want to show that the company is growing very fast. By the continuous growth and strong financial share price of Satyam was increasing very much. At that increased share price Raju and his brother were selling the shares and were using that money to buy the properties. Raju opened ...